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Client

The DunGym is a boxing and functional fitness training gym – fostering a welcoming and supportive community for fitness enthusiasts of all ages and skill levels, Pretoria, South Africa.

  • Strategy
  • Marketing
  • Creativity
  • Insights
  • Fitness

The DunGym

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thedungym101

Challenges
The client approached us to optimise their social media pages to increase their following and generate leads in the form of increased click through rates and membership sign ups. We also needed to increase their brand visibility, brand engagement, develop diversified and innovative content, foster strong brand-customer relationships, and develop an appropriate brand tone of voice.
Strategy
We conducted a social audit and competitor analysis to develop content pillars from which a content plan and content ideas could be derived. As well as determining the client’s tone-of-voice, to engage the target audience and foster a community. We also updated their social media pages to emphasise the client’s brand identity.

What we did

01

Social Media Strategy
  • Outlining Objectives
  • Competitor Analysis
  • Determine Social Media Platforms
  • Outline The Target Audience
  • Channel Plan
  • Content Pillars

02

Content Calendars
  • Content
  • Copy
  • Hashtags
  • Posting Schedule

03

Content
  • Photography
  • Graphic Design
  • Videography
  • Copywriting

04

Social Media Audit
  • Channel Overview
  • Determine Profile Credibility

05

Community Management
  • Engaging the audience
  • Communicating with the audience in an appropriate message

06

Paid Media Strategy
  • Google Advertising
  • Paid Ad Placements Facebook
  • Paid Ad Placements Instagram

07

Influencer Marketing and Sourcing
  • Partnering with Influencers
  • Partnering with UGC creators

The results

Due to a constant posting schedule, use of high-quality content, platform optimisation, and engaging with the audience in a manner that resonates. Emma Is Social has managed to achieve the following improvements in key Instagram and Facebook metrics, in the last 3 months:

Instagram | Accounts Reached

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Instagram | Accounts Engaged

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Instagram | Accounts Following

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Facebook | Accounts Reached

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Facebook | Engagement

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Facebook | Accounts Following

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Aframisia
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