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Client

root4 is a South African-based medical grade skincare brand, meticulously crafted by the renowned Dr. Vanessa Lapiner following the Dr. L Protocol. Founded in Cape Town, the brand offers a safe and potent range formulated using cutting-edge technology and scientifically proven concentrations of powerful active ingredients that directly benefit the skin’s health. These products have undergone rigorous clinical trials in Spain, where they all achieved remarkable success, proving their efficacy with flying colours.

  • Strategy
  • Marketing
  • Creativity
  • Insights
  • Cosmetic

root4

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root4.skin

Challenges
The client approached us to optimise their social media pages to increase their following and generate leads in the form of increased click through rates and skincare purchases. We also needed to increase their brand visibility, brand engagement, develop diversified and innovative content and foster strong brand-customer relationships.
Strategy
We conducted a social audit and competitor analysis to develop content pillars from which a content plan and content ideas could be derived. As well as determining the client’s tone-of-voice, to engage the target audience and foster a community. We also updated their social media pages to emphasise the client’s brand identity.

What we did

01

Social Media Strategy
  • Outlining Objectives
  • Competitor Analysis
  • Outline The Target Audience
  • Channel Plan
  • Content Pillars

02

Content
  • Photography
  • Graphic Design
  • Videography
  • Copywriting

03

Content Calendars
  • Content
  • Copy
  • Hashtags
  • Posting Schedule

04

Social Media Audit
  • Channel Overview
  • Determine Profile Credibility

05

Community Management
  • Engaging the audience
  • Communicating with the audience in an appropriate message

06

Influencer Marketing and Sourcing
  • Partnering with Influencers
  • Partnering with UGC creators

The results

Due to a constant posting schedule, use of high-quality content, platform optimisation, and engaging with the audience in a manner that resonates. Emma Is Social has managed to achieve the following organic improvements in key Instagram, Facebook, and TikTok metrics, in the last 3 months:

Instagram | Accounts Reached

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Instagram | Accounts Engaged

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Instagram | Accounts Following

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Facebook | Accounts Reached

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Facebook | Engagement

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Facebook | Accounts Following

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TikTok | Accounts Reached

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TikTok | Engagement

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TikTok | Accounts Following

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The DunGym
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