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Client

IHYBIKM, co-created by Lukas and Katherine, is a potent film urging viewers to confront personal issues and overcome stagnation. It features interviews with individuals worldwide, including Africa, Germany, and Atlanta, sharing their journeys of overcoming unforgiveness and adversity. Developed professionally, IHYBIKM empowers individuals to break free from obstacles like parental abuse or adoption struggles. They've established a supportive Mighty Network community with weekly "side hugs" chats and forthcoming courses featuring celebrities, cultural leaders, and psychologists, set to launch in March. Paid media further extends their impact.

  • Strategy
  • Marketing
  • Creativity
  • Insights
  • Film

IHYBIKM

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ihybikm

Challenges
The client enlisted our expertise to turbocharge their social media presence by strategically utilising channels for product launches to a specific audience. Their core goals? Enhance brand recognition, grow their follower base, attract viewers to their documentary and social media videos, all while increasing website traffic. Our mission: enhance brand visibility, spark engagement, craft dynamic content, and foster strong brand-customer relationships.
Strategy
We conducted a thorough social audit and competitor analysis to establish key content themes. These themes guided our creation of an engaging content strategy and unique tone-of-voice, fostering an active community. Simultaneously, we refreshed the client's social media presence to highlight their brand identity. Our marketing efforts focused on raising film awareness and driving traffic to the website, resulting in increased engagement and conversions. Social media metrics confirm the success of our approach, with notable growth in web traffic and conversions.

What we did

01

Social Media Strategy
  • Outlining objectives
  • Competitor Analysis
  • Outline The Target Audience
  • Channel Plan
  • Content Pillars

02

Content
  • Photography
  • Graphic design
  • Videography
  • Copywriting
  • User generated content
  • Interview production
  • Creator collaborations

03

Content Calendars
  • Content
  • Copy
  • Hashtags
  • Posting schedule

04

Social Media Audit
  • Channel Overview
  • Determine Profile Credibility

05

Community Management
  • Engaging the audience
  • Communicating with the audience in an appropriate message

The results

Due to a constant posting schedule, use of high-quality content, platform optimisation, and engaging with the audience in a manner that resonates. Emma Is Social has managed to achieve the following paid improvements in key TikTok and Facebook metrics, in the last 3-6 months:

Tiktok | Accounts Reached

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Tiktok | Accounts Engaged

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Tiktok | Profile Views

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Tiktok | Current following

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Facebook | Accounts Reached

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Facebook | Accounts Engaged

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Facebook | Current Following

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