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Client

Atlantic Dermatology and Laser is a premier aesthetic clinic located in the heart of Sea Point, Cape Town. Whether you're dealing with pigmentation issues, struggling with acne scarring, or seeking to reverse sun damage and rejuvenate your skin, they are here to assist you. ADL’s commitment to excellence is exemplified by the utilisation of state-of-the-art skin laser technology, tailored treatment regimens, and a wealth of expertise garnered over more than a decade.

  • Strategy
  • Marketing
  • Creativity
  • Insights
  • Cosmetic

AD&L

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atlantic_dermatology_and_laser

Challenges
The client engaged our services to optimise their social media profiles, with the aim of expanding their follower count and generating leads by increasing click-through rates and promoting their skincare services. Furthermore, we were tasked with enhancing brand visibility, fostering engagement, crafting versatile and innovative content, and cultivating strong and lasting relationships between the brand and its customer base.
Strategy
Our journey began by conducting a comprehensive social media audit and a thorough analysis of competitors, setting the stage for the development of content pillars. From these pillars, we crafted a dynamic content strategy and generated a wealth of creative content ideas. We carefully fine-tuned the client's tone of voice to captivate the target audience and cultivate a thriving online community. Concurrently, we revitalised their social media profiles to highlight and amplify the distinctive essence of the client's brand.

What we did

01

Strategy
  • Outlining Objectives
  • Competitor Analysis
  • Target Audience
  • Channel Plan
  • Content Pillars

02

Marketing
  • Hashtag Creation
  • Content Calendar
  • Posting Schedule
  • Audience Engagement
  • Community Management

03

Content
  • Photography
  • Graphic Design
  • Videography
  • Copywriting

04

Insights
  • Channel Overview
  • Determine Profile Credibility

The results

Due to a constant posting schedule, use of high-quality content, platform optimisation, and engaging with the audience in a manner that resonates. Emma Is Social has managed to achieve the following organic improvements in key Instagram, and Facebook metrics, in the last 3 months:

Instagram | Accounts Reached

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Instagram | Accounts Engaged

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Instagram | Following

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Facebook | Accounts Reached

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Facebook | Accounts Engaged

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Facebook | Accounts Following

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B&Co.
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