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Client

Aframisia is a Cape Town based vermouth which represents the flavours and experience of the mother city. The brand offers a tribute to Artemisia Afra, or African Wormwood, the secret behind their Cape Vermouth's distinctive fynbos flavour. Celebrating this ingredient and its unique soil, crafting the perfect sip or cocktail.

  • Strategy
  • Marketing
  • Creativity
  • Insights
  • Brewing

Aframisia

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aframisia_vermouth

Challenges
The client sought our expertise to supercharge their social media presence, leveraging strategic channels for product introduction to a targeted audience. Their primary objectives? Elevate brand recognition, expand the follower base, and drive vermouth sales while boosting website traffic. Our mission: amplify brand visibility, ignite engagement, curate dynamic content, and nurture robust brand-customer connections.
Strategy
Our process began with a comprehensive social audit and competitor analysis, laying the foundation for crafting content pillars. From these pillars, we sculpted a dynamic content plan and a treasure trove of creative content ideas. We carefully honed the client's tone-of-voice to captivate the target audience and cultivate a thriving community. Simultaneously, we refreshed their social media pages to accentuate and amplify the client's distinct brand identity.

What we did

01

Strategy
  • Outlining Objectives
  • Competitor Analysis
  • Target Audience
  • Channel Plan
  • Content Pillars

02

Marketing
  • Hashtag Creation
  • Content Calendar
  • Posting Schedule
  • Audience Engagement
  • Community Management

03

Content
  • Photography
  • Graphic Design
  • Videography
  • Copywriting

04

Insights
  • Channel Overview
  • Determine Profile Credibility

The results

Due to a constant posting schedule, use of high-quality content, platform optimisation, and engaging with the audience in a manner that resonates. Emma Is Social has managed to achieve the following organic improvements in key Instagram and Facebook metrics, in the last 3 months:

Instagram | Accounts Reached

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Instagram | Accounts Engaged

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Instagram | Accounts Following

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facebook | Accounts Reached

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AD&L
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